Advertising professional

Philippe Libaut

About Me

Brand project Manager for Heytens,  Pepper Com administrator, Marketing Manager for RVB,
I’m ready to take on a new professional challenge

Project Management
Web design 95%
Budget management
Graphic design 95%
Production monitoring
Print design 94%
Stress management
Logo design 85%

My Resume

2023-2024

Marketing Manager

Managing rvb®’s international image via digital platforms, social networks and other distribution channels.

Thinking about and developing the brand awareness strategy and marketing campaigns.

Designing and producing marketing content (digital, brochures and catalogues).

Participating in the organisation and presence of the brand at national and international trade fairs.

Designing and writing newsletters.

Developing and managing the website, analysing its performance.

 

2007-2022

Director

Advertising through various channels such as Web, Print, and Digital.
Developing and maintaining relationships with advertising partners and other vendors.

 

2000-2004

Pos Manager HEYTENS

New store concept

In-store Implementation of point-of-sale information based on brandbook and adapted to the specificity of each new store.

Relay with management, for the implementation of a monthly advertising campaign in the points of sale for all sales parks, 120 stores spread over Belgium, France, Switzerland and Luxembourg

 

2004-2007​

Brand Identity Manager Heytens

Collaborating with both internal and external teams to ensure the brand is well represented and the right audience is reached.
For example:
The evolution of the Heytens banner.
A competion of signage developers
Production management and on-site control

2021-2022 volunteer work

DTP workshop facilitation

Once a week , I teach students the DTP with the Affinity publisher software

1998-2000

Advertising Assistant

Development and layout of the annual catalogue Development and design of product packaging, sold in POS Stock management and order management during advertisements

1996-1998

SHOP MANAGER LEVIS, INNO

Purchase, sales and stock management for Levi’s products

1990-1996

WEDDING LIST Advisor, INNO​

Step-by-step assistance in preparing a wedding list for family and guests. Direct sales and phone sales are a part of the job description

1992 -1988

Varia & Student job

Quick restaurant, Inno, military service, DTP for FGTB, Promoboy…

1990-1991​

Diploma in Graphic Design -Pub

Institut Sainte-Marie
Illustrator
InDesign
Photoshop
Dimenssion
Première
WordPress
Mail chimp
Trello
Word
Designer
Publisher
Photo
QuarkXPress
Imovie
Elementor
Canva
Power point
Excel
Illustrator
InDesign
Photoshop
Publisher
Designer
Photo
QuarkXPress
Première
Imovie
WordPress
Elementor
Mail chimp
Trello
Canva
Dimenssion
Word
Excel
Power point
creativity
Web design 93%
Graphic Design
Graphic design 90%
Web Design
Print design 70%
Concept
Logo design 85%

Portfolio

Website - https://lesperluete.be/
Mailing - LUXILLAG
Sales - Laurie Lumière
Pos Advertising & bags - Heytens
Pos advertising, booklet
and website - Mondial textiles
bottle label - Les vins Paul Gaschy
dynamic online registration list
BrandBOOK -ENS
Advertising campaigns
"Month of all pleasures"
4+1 free
Cardboard easel with product information
Product information
Design and roll-out price display in stores
Scenario and monitoring of the sign installation
Pos monitoring
Design and and monitoring
Design and monitoring

TESTIMONIALS

Un grand Merci à Philippe pour son dynamisme et son savoir-faire durant de nombreuses collaborations. Je n’ai reçu que des témoignages élogieux de satisfaction sur ses prestations et j’ai la faiblesse de les croire sincères. Philippe a sans nul doute contribué à notre succès commun. L’intérêt suscité par les sujets traités et la qualité des interventions, témoignent de la capacité d’expertise qui nous a apporté très certainement un œil nouveau sur nos concepts magasins.
Le challenge était de taille et un constat : la réussite
D. Boniface – Heytens – sales director
I have collaborated with Philippe several times in the past. He was always punctual, pro-active and very innovative in his ideas and projects. I wish there were more people like him.
Ilias Papageorgiadis – CEO – MORE Consulting
Philippe est venu dans notre école, le collège Fra Angelico,
suite à un projet de journal que nous voulions mener.
Nous avons d’abord travaillé ensemble, les élèves rédigeaient
les articles et Philippe faisait la mise en page du journal. Par la suite, le projet s’est voulu plus grand et Philippe est venu former quelques élèves à la mise en page au sein de l’école durant nos ateliers du jeudi. Son rapport aux élèves a été très agréable et professionnel. Un grand merci à lui pour le développement de notre journal et pour son implication durant l’année.
Aliosha Heinis – Fra Angelico – Adjointe de Direction

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